Digital Marketing for real estate professionals

Career Development

Digital Marketing for Real Estate: Strategies and Best Practices

This course is intended to teach real estate brokers and developers how to utilize Digital Marketing to grow their businesses, make more sales, and build a successful marketing strategy.

Course includes

10 hours
All Levels

Starting from
AED 1,500

without VAT

Overview

This course is designed to help real estate brokers and developers in harnessing the power of Digital Marketing to expand their business, generate more sales, and improve their customer experience. It introduces the fundamental concepts of Digital Marketing and relates them directly to the context of the Real Estate Industry. It also explores some of the best methods for developing and implementing a sound and successful Digital Marketing strategy.

In this course, you will learn the following:

Learn the best practices for developing a successful real estate digital identity for yourself and your company
Develop an understanding of Digital Marketing methodologies, tactics, and strategies
Learn Real Estate exporting through Digital Marketing tactics
Be able to implement Digital Marketing campaigns that directly lead to qualified leads
Learn how Real Estate Digital (RED) methodology develops a closed loop between sales and marketing
Have practical and interactive case studies throughout the session
Have practical examples of how to improve your business

Modules

Expand all

Introduction to Marketing

What is Marketing?
What is Digital Marketing?
What is the difference between Inbound Marketing and Outbound Marketing?
What is the difference between Marketing and Advertising?
How has Digital Marketing Transformed the Real Estate Market?
What is Real Estate Digital Marketing?
Important expressions

The UAE Market Insights

What are the steps taken during the home-buying process?
UAE Digital Population Overview

The Customer’s Journey and the ZMOT theory

What is the Customer’s Journey?
The ZMOT Model
The Digital Real Estate Customer Journey
How to segment prospects and channels
Customer Persona Development

Reading Insights

How to read marketing insights?
Tools for reading marketing insights
How to read social media reports
Exercise
How to read Google Analytics reports

Digital Marketing as a Real Estate Broker/Developer

Real Estate Developer vs. Real Estate Broker
How to build your virtual identity
How to build your virtual identity on LinkedIn
How to develop your content
How to develop your content – The 5 W’s
How to generate leads through various touchpoints
The Cost per Lead dilemma

Sales and Marketing

The feedback cycle between Sales and Marketing How to ensure the best results out of your leads

Diving into Marketing Strategy

How to develop a marketing strategy using the SOSTAC model
Conclusion: The RED model elements
A case study

Certificate

ThinkProp is one of the leading institutes in the UAE in terms of professional real estate training courses. Thus, receiving a ThinkProp certificate would be a huge advantage that will support and enhance your career path. To earn the certificate of completion, participants are required to complete the course and pass the exam. Below is a preview of the certificate.

Frequently Asked Questions

Does the course provide a Certificate?

Yes, each certified course provides a certificate on exam completion if you attended all sessions and attained a score of 70% and above in the post-assessment.

What are the different types of delivery this course offers?

Different formats are available for this course, including face-to-face (in person), virtual and digital. Sessions run throughout the year and can vary depending on availability. If you are interested in a particular format that is currently unavailable, please let us know at [email protected].

Do I need any experience to take this course?

No, you can take this course even if you are not experienced in real estate. It will help you understand real estate processes and professional roles.

What happens if I am not able to attend the course?

If you cannot attend the course, you must notify us 7 days before the course commencement date. We will then be able to credit the total amount via a coupon code which can be redeemed for the same or other courses offered by us. These coupons expire twelve months from the date that your credit coupon was generated. Unused coupons do not roll over and are non-transferable, non-creditable, and non-refundable.

Need further support?

If you have any additional questions, please visit our FAQs page or contact the ThinkProp Support Team at [email protected].