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Certified Real Estate Broker Manager (CRB)

Intl. Designations

Certified Real Estate Broker Manager (CRB)

In the Certified Real Estate Broker Manager (CRB) program, participants will learn how to elevate their brokerage management expertise for success in the dynamic real estate market. This program, offered by the Real Estate Business Institute (REBI), covers key areas, including efficient operations development, strategic marketing and positioning, and financial management for cost control. The CRB prepares you to become an industry leader in real estate brokerage management.

Course includes

  • Time icon 32 hours

  • Level icon All Levels

Starting from

AED 4,899

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The Certified Real Estate Broker Manager (CRB) program is your path to becoming an exceptional leader in the real estate industry. Offered by the Real Estate Business Institute (REBI), this program delves into the core competencies of successful brokerage management. 

The CRB program will also equip you with essential financial management skills. You will learn to analyze financial data, control costs, and create budgets promoting profitability and long-term success. By earning your CRB designation, you'll demonstrate your commitment to excellence and join an elite group of professionals who set the standard in real estate brokerage management.

To become a Certified Real Estate Broker Manager, you need to fulfill the following requirements:

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    One (1) Year of Management Experience. You must have at least one (1) year of qualifying management experience before designation. We provide a broad definition of management experience beyond managing an office. You do not need a broker's license to earn the CRB designation. Qualifying Management Experience:

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    To be eligible for the CRB designation, you must have been directly responsible for managing a real estate business as an active principal in a brokerage management capacity or a real estate-related management position for a minimum of one (1) year. The one year may be acquired while enrolled as a Candidate in the CRB Designation Program.

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    1. Owner or Broker

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    2. Supervisor of one or more individuals – including assistant(s) as: a. Team Leader b. General Manager c. Sales Manager d. Branch Office Manager and/or Office Manager e. Trainer and/or Personnel Manager f. Financial Manager g. Promotion, Advertising, Marketing, or Public Relations Manager h. Administrative Manager i. Franchise Manager j. Regional Manager

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    3. Managing a corporate relocation system within a real estate brokerage.

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    4. Managing a real estate brokerage's construction and/or development division.

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    5. Managing a technology function or department within a real estate brokerage.

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    6. Managing a trade-in department within a real estate brokerage.

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    7. Sales associate supervising the day-to-day activities of one or more personal assistants.

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    8. Sales associate overseeing a single sales associate or team of sales associates.

Instructors

Instructor
Zsolt ‘Zola’ Szerencses
Instructor, NAR & REBI Designation Courses
1 Courses

Zsolt ‘Zola’ Szerencses is a seasoned real estate professional. He made the transition from hospitality management to real estate upon moving from New York City to Orlando in 2000. With a degree in hospitality management from Hungary, Zola's passion for real estate was ignited in his mid-twenties with his first investment property in Pennsylvania. Since then, he has dedicated himself to serving local and international clients in Central Florida and beyond.

Zsolt ‘Zola’ Szerencses is a seasoned real estate professional. He made the transition from hospitality management to real estate upon moving from New York City to Orlando in 2000. With a degree in hospitality management from Hungary, Zola's passion for real estate was ignited in his mid-twenties with his first investment property in Pennsylvania. Since then, he has dedicated himself to serving local and international clients in Central Florida and beyond.

Modules

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• Develop a mission statement that guides your decision-making.
• Determine your values and create a vision statement.
• Identify external dynamics and internal changes within your business.
• Create action-oriented objectives and assign responsibility and accountability.
• Manage the effects and impact of both marketplace and brokerage changes.
• Establish a control of discipline to organize, implement, and manage your business plan.

In this module, you will learn how to: Define the four generations and how they see the world—Traditionalists, Baby Boomers, Generation X, and Millennials.
• Address motivational issues by thoroughly understanding the 4 generations.
• Decrease negative judgments and generational stereotyping.
• Improve decision-making by practicing real-world critical incident scenarios.
• Acquire an overall appreciation for generational differences by understanding their goals, challenges, expectations, and motivating factors.
• Discover why good cross-generational management matters and how to head off conflict between generations.
• Recognize favored communication styles and effective learning styles for each generation.
• Mediate disputes and disagreements when conflicts arise.
• Identify the positive attributes that each generation brings to the work environment.

• Develop effective sales associates who are aligned with the company's culture.
• Understand & adjust your leadership style based on the individual and the situation.
• Harness performance strategies to ensure agents will reach their full potential.
• Describe the ideal candidate for a sales agent in your brokerage.
• Create a retention strategy as part of the sales development process.
• Identify an individual's motivating factors.
• Describe and apply Situational Leadership.
• Identify the critical elements of a training program and how to implement it.
• Understand and identify the skill development needs of your agents.
• Develop the skills necessary to coach, mentor, and hold people accountable.

• Understand why recruiting is vital to the success of your brokerage.
• Create a Value Proposition and identify why someone should want to work with you.
• Determine and assess the culture of your brokerage.
• Identify and apply the key components of a successful recruiting process.
• Target the right salespeople that align with the culture of your brokerage.
• Apply an effective interview and hiring process.
• Implement an effective retention strategy.
• Know when it's time to say goodbye and the key components of ‘de-hiring’.

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