The Real Estate Negotiation Expert (RENE) Certification Course, developed by the National Association of REALTORS®, is a comprehensive and highly interactive program designed to elevate your negotiation expertise. Whether you're handling a residential transaction, working with investors, or managing complex multi-party deals, this course equips you with the advanced tools and insights needed to succeed.
Through practical scenarios, guided discussions, and hands-on exercises, you’ll master negotiation principles such as WATNA, BATNA, ZOPA, and WAP. You’ll also learn how to identify key motivations, adjust communication styles, handle difficult personalities, and secure the best outcomes for your clients.
This course is ideal for agents and brokers looking to increase their value, improve client satisfaction, and stand out in a competitive market.
What You Will Learn:
The core phases and types of negotiations in real estate.
How to apply advanced negotiation concepts (WATNA, BATNA, WAP, ZOPA).
Techniques for identifying patterns, tactics, and the best response strategies.
How to adjust communication styles to suit each client or counterpart.
Effective negotiation methods in-person, over the phone, via email, text, or virtually.
How to prepare for and structure a negotiation for mutual gain.
Strategies to protect client interests while achieving optimal outcomes.
Ways to manage difficult conversations and resolve conflicts professionally.
Who Should Enroll?
This course is ideal for:
Real estate agents and brokers seeking to elevate their negotiation skills.
Professionals aiming to build stronger client relationships and increase closing rates.
Individuals who frequently manage complex or competitive real estate transactions.
Anyone pursuing professional certifications to enhance their career profile.
Certificate and Licensing
Upon successful completion of the course, participants will be eligible to apply for the RENE Certification through the National Association of REALTORS® (NAR). This designation is recognized across the industry as a mark of negotiation excellence and professionalism.
Zsolt ‘Zola’ Szerencses is a seasoned real estate professional. He made the transition from hospitality management to real estate upon moving from New York City to Orlando in 2000. With a degree in hospitality management from Hungary, Zola's passion for real estate was ignited in his mid-twenties with his first investment property in Pennsylvania. Since then, he has dedicated himself to serving local and international clients in Central Florida and beyond.
Show moreExpand all
Collapse all
Have questions? we're here to help. reach out today to discover more about our platform.
This certificate confirms your successful completion of the Real Estate Negotiation Expert (RENE) Certification Course. It reflects your commitment to professional growth and mastery of advanced negotiation techniques in the real estate industry.
Expand all
Collapse all