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The course is designed to provide participants with a comprehensive understanding of the off-plan development sales process and equip them with the necessary skills and knowledge to excel in this specialized field. The course covers a wide range of topics, combining theoretical concepts with practical applications through case studies and exercises.
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Throughout the course, participants will gain a deep understanding of the unique dynamics and intricacies involved in off-plan development sales. They will learn how to conduct effective market research, analyze data, and identify target markets for off-plan properties. Legal and regulatory considerations specific to off-plan sales will be covered, ensuring participants have a solid foundation in contract law, zoning regulations, and environmental laws. Sales strategies and techniques tailored for off-plan development will be explored, empowering participants to generate leads, engage in effective prospecting, and master negotiation skills. The course also delves into the realm of international marketing and branding, equipping participants with the knowledge to create impactful strategies using online platforms, social media, and public relations. Moreover, participants will gain insights into delivering exceptional customer experiences, fostering a customer-centric culture, and providing excellent service throughout the sales process. The course emphasizes the importance of ethics and professionalism, highlighting the significance of integrity, transparency, and maintaining high ethical standards. Understanding global real estate markets and analyzing market trends will be covered, enabling participants to navigate the complexities of the global real estate landscape. The course also addresses cross-cultural communication, teaching effective communication and negotiation strategies for working with clients and partners from diverse cultural backgrounds. Additionally, participants will develop skills in managing multinational teams involved in off-plan development sales.
Sonja Erakovic, the Head of Broker Management at Aldar Properties, is a highly regarded figure in the real estate industry, boasting more than two decades of expertise. With a background as an alumna of Sorbonne University, Sonja stays at the forefront of her field by staying well-informed about the latest innovations, advancements, and best practices.
Sonja Erakovic, the Head of Broker Management at Aldar Properties, is a highly regarded figure in the real estate industry, boasting more than two decades of expertise. With a background as an alumna of Sorbonne University, Sonja stays at the forefront of her field by staying well-informed about the latest innovations, advancements, and best practices.
Dr. Nour El-Deen El-Serougy is a highly respected figure in the real estate industry and has been awarded the title of "Eagle of Real Estate" for his active role in shaping Egypt's and GCC 2030 real estate vision.
Dr. Nour El-Deen El-Serougy is a highly respected figure in the real estate industry and has been awarded the title of "Eagle of Real Estate" for his active role in shaping Egypt's and GCC 2030 real estate vision.
Recognized as one of the industry leaders in Dubai’s property sector, Cecilia Reinaldo has over a decade of experience in the industry. Cecilia is an innovator credited with several impactful marketing campaigns. Providing expert counsel to brokers and developers through her deep industry insights and market expertise, Cecilia has earned the reputation for providing trusted counsel to businesses in the UAE.
Recognized as one of the industry leaders in Dubai’s property sector, Cecilia Reinaldo has over a decade of experience in the industry. Cecilia is an innovator credited with several impactful marketing campaigns. Providing expert counsel to brokers and developers through her deep industry insights and market expertise, Cecilia has earned the reputation for providing trusted counsel to businesses in the UAE.
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Get acquainted with the fundamentals of selling off-plan real estate developments, including the key concepts, processes, and challenges involved.
Explore the crucial role of market research and analysis in identifying trends, demand, and opportunities in the real estate market, informing strategic decision-making.
Delve into the legal and regulatory aspects specific to real estate sales, understanding the compliance requirements and best practices for a successful transaction.
Learn effective sales strategies and techniques tailored to the off-plan real estate market, including negotiation skills and customer relationship management.
Explore strategies for marketing off-plan developments on an international scale, encompassing branding, digital marketing, and global reach.
Emphasize the importance of customer-centricity in off-plan sales, focusing on delivering exceptional customer experiences and building lasting relationships.
Discuss the ethical considerations and professional standards essential in the real estate industry, ensuring integrity and trust in every transaction.
Gain insights into global real estate markets, understanding their dynamics, investment potential, and how they relate to off-plan development sales.
Explore the nuances of cross-cultural communication, vital for effective interactions with clients and partners from diverse backgrounds.
Learn the skills and strategies necessary to manage multinational teams effectively, ensuring collaboration and synergy in off-plan development sales.
Apply theoretical knowledge to real-world scenarios through case studies and practical exercises, allowing for hands-on experience in exporting real estate, with a focus on off-plan developments.
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