AI+ Marketing™ by AI CERTs® is a specialized certification designed to help marketing professionals leverage Artificial Intelligence to create smarter campaigns and achieve higher ROI. It enables more efficient workflows, deeper audience understanding, and stronger marketing outcomes.
What You'll Learn:
• AI Fundamentals for Marketing
How AI is transforming marketing channels and consumer behaviour
• AI Content Creation
Automating copy, visuals, and social media content using generative AI tools
• Customer Analytics & Segmentation
AI-driven audience profiling and personalised targeting
• Campaign Optimisation
A/B testing, budget optimisation, and conversion improvement using AI
Who This Course Is For
• Project managers and team leads
• Programme coordinators and PMO professionals
• Professionals across industries managing projects
Prerequisites
• Basic marketing experience
• Foundational AI knowledge (AI+ Foundation™ recommended)
• Performance Measurement
Using AI dashboards and predictive analytics to evaluate results
Course Outcomes
After completing this course, you will be able to:
Expand all
Collapse all
1.1 How AI is Transforming the Marketing Landscape
1.2 Key AI Technologies: NLP, Computer Vision & Predictive Analytics
1.3 AI Marketing Tools and Platforms Overview
1.4 Use-Case, Case Study & Hands-On Activity
2.1 Generative AI for Copywriting, Imagery and Video
2.2 Building AI-Assisted Content Calendars and Workflows
2.3 Social Media Automation and Scheduling with AI
2.4 Use-Case, Case Study & Hands-On Activity
3.1 AI-Driven Customer Data Analysis and Profiling
3.2 Dynamic Audience Segmentation at Scale
3.3 Hyper-Personalisation: Delivering the Right Message at the Right Time
3.4 Use-Case, Case Study & Hands-On Activity
4.1 AI-Powered A/B Testing and Conversion Rate Optimisation
4.2 Programmatic Advertising and Smart Bidding Strategies
4.3 Real-Time Campaign Monitoring and Adaptive Strategies
4.4 Use-Case, Case Study & Hands-On Activity
5.1 AI Dashboards and Predictive Performance Reporting
5.2 Attribution Modelling and Customer Lifetime Value
5.3 Data Privacy, GDPR and Ethical AI in Marketing
5.4 Future Trends: AI-First Marketing Strategies
5.5 Use-Case, Case Study & Hands-On Activity