• Develop a mission statement that guides your decision-making.
• Determine your values and create a vision statement.
• Identify external dynamics and internal changes within your business.
• Create action-oriented objectives and assign responsibility and accountability.
• Manage the effects and impact of both marketplace and brokerage changes.
• Establish a control of discipline to organize, implement, and manage your business plan.

In this module, you will learn how to: Define the four generations and how they see the world—Traditionalists, Baby Boomers, Generation X, and Millennials.
• Address motivational issues by thoroughly understanding the 4 generations.
• Decrease negative judgments and generational stereotyping.
• Improve decision-making by practicing real-world critical incident scenarios.
• Acquire an overall appreciation for generational differences by understanding their goals, challenges, expectations, and motivating factors.
• Discover why good cross-generational management matters and how to head off conflict between generations.
• Recognize favored communication styles and effective learning styles for each generation.
• Mediate disputes and disagreements when conflicts arise.
• Identify the positive attributes that each generation brings to the work environment.

• Develop effective sales associates who are aligned with the company's culture.
• Understand & adjust your leadership style based on the individual and the situation.
• Harness performance strategies to ensure agents will reach their full potential.
• Describe the ideal candidate for a sales agent in your brokerage.
• Create a retention strategy as part of the sales development process.
• Identify an individual's motivating factors.
• Describe and apply Situational Leadership.
• Identify the critical elements of a training program and how to implement it.
• Understand and identify the skill development needs of your agents.
• Develop the skills necessary to coach, mentor, and hold people accountable.

• Understand why recruiting is vital to the success of your brokerage.
• Create a Value Proposition and identify why someone should want to work with you.
• Determine and assess the culture of your brokerage.
• Identify and apply the key components of a successful recruiting process.
• Target the right salespeople that align with the culture of your brokerage.
• Apply an effective interview and hiring process.
• Implement an effective retention strategy.
• Know when it's time to say goodbye and the key components of ‘de-hiring’.